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https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/b2b8cbe8-d869-4bfc-900d-330ab4c5a1b3/aarpsupplement.jpg ILLUSTRATION https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/dc9928b6-bae9-4e3a-b7ba-c11a6a554470/Untitled_Artwork+48.jpg ILLUSTRATION https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/8889ea32-093c-48a8-92bb-07c31ee2d076/AARP_STAR3.gif ILLUSTRATION https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/0fdedd1c-5d85-434b-8559-0f32ddf72a5b/nycsnow_2.gif ILLUSTRATION - Make it stand out Snow day in NYC https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/cb68cd3d-6d94-4547-ac8f-e20804b84f56/HugoHerrera_Vinepair1.jpg ILLUSTRATION - Make it stand out For VinePair, about influencers launching their own drinks. AD: Danielle Grinberg https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/4ff5fa44-772a-4174-b9e6-b6ea60825f46/ROP.gif ILLUSTRATION - Make it stand out One ring to rule them all! https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/541fafd7-9b2d-490b-9553-9773b210dfdf/recycle.jpg ILLUSTRATION - Make it stand out Recycling Plastic is practically impossible — and the problem is getting worse! https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/799ef3e1-dd88-41d8-b947-480610072383/Untitled_Artwork+24.jpg ILLUSTRATION - Make it stand out Video game companies are attempting to put an end to toxic in-game chats. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1676790561702-8X5ZJW6P6M1NM8RJP5DY/imposter.jpg ILLUSTRATION - Make it stand out Social Media might be giving you imposter syndrome. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/75be2cfd-7ce1-42e1-8d18-ea7287a6ad24/TV.jpg ILLUSTRATION - Make it stand out For The Verge, about antenna TV’s making a comeback. AD: Kristen Radtke https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/d89dbee2-e381-400b-a0fa-c6c0847823b5/globalwarming.jpg ILLUSTRATION - Make it stand out For The Verge, about global warming. AD: Kristen Radtke https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1681661887219-FEW330JQ04DWT93D25LC/Ai_problem.jpg ILLUSTRATION - Make it stand out Ai Solving problems. Stock illustration created for The Verge https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5a40c772-0da2-4783-acbf-09dc4351c5d9/municipalbroadband.jpg ILLUSTRATION - Make it stand out For The Verge, about municipal broadband being plagued for decades by lobbying, false promises and legal battles. AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/d92d7807-c85b-4198-8902-f2a02d2ae206/ethernet_leadimage.jpg ILLUSTRATION - Make it stand out For The Verge, about the ethernet cable turning 50 years old this year. AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/215e15c9-500d-48e2-8b58-616b806ab679/Ai_music2.gif ILLUSTRATION - Make it stand out For The Verge, about the recent trend of AI generated music covers. AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/ef420a0e-8e9a-4fab-a014-86384195a4e5/something+awful.jpg ILLUSTRATION - Make it stand out For The Verge, about Imgur announcing the purge of old and inactive photos, so companies like Something Awful scramble to download copies of images. AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/2f1e58c1-78df-4c64-9b6e-5419669bb5ea/LANculture.jpg ILLUSTRATION - Make it stand out For The Verge, about LAN parties AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/2347bbcf-ac3e-4161-9af6-035076e69689/apple_apps.jpg ILLUSTRATION - Make it stand out For The Verge, “Can Apple reinvent the app?”– a story questioning if Apple can build an app beyond their core competencies. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/ed700afe-7d0b-4975-a8b1-2c0b10e6d264/Untitled_Artwork+26.jpg ILLUSTRATION - Make it stand out For The Verge, about how the perfect productivity app doesn’t exist because everyone has different needs. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/b9c61951-5864-4b86-8fc6-505353be097c/Prime1+2.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/96248381-74c8-42f3-b1ae-881eaa0d5e36/Prime_3+2.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/77d2b46b-4be9-4be0-adc6-1308af450b33/Untitled_Artwork+22.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/966bf350-2459-4ec3-96c5-224e9c8a5a51/Prime4+2.jpg ILLUSTRATION - Make it stand out For The Verge, for their Amazon Prime Deals package. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/898440ef-8cce-4d8b-847c-8e4c8e96a894/Untitled_Artwork+1.jpg ILLUSTRATION - Make it stand out For The Verge, for an article about small online business owners using keywords on google to direct customers to their stores. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/ce447d93-bf16-445b-9ca4-0ea4acfb401b/Untitled_Artwork+36.jpg ILLUSTRATION - Make it stand out For Insider, about people leaving large social media platforms for smaller niche ones. AD: Rebecca Zisser https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/b248dd18-7ac5-4491-a716-4af49edc64e2/wanttobe.jpg ILLUSTRATION - Make it stand out I never had the strength to close the space between who I am and who I want to be. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/8395cc1f-5cc4-4c2f-8799-e4054ad46fb7/NYT_Catan_final.jpg ILLUSTRATION - Make it stand out For New York Times Gaming, for a how-to-guide on the Settlers of Catan board game. AD: Kathy Lee https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/d702d936-5c73-4119-958e-1873eac6a1ca/insider_bot.jpg ILLUSTRATION - Make it stand out For Insider, Lead image for a story about AI bots that apply to jobs for you, but it’s not as good as it may sound. AD: Rebecca Zisser https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/fb289cf0-c3e3-4353-85c6-65ff3c9d90bf/Spot_bot2.jpg ILLUSTRATION - Make it stand out Spot Illustration #1 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/64f0df99-7050-467c-8cf5-29e654d928c7/Spot_bot1.jpg ILLUSTRATION - Make it stand out Spot Illustration #2 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/f2b5a447-2024-4e3b-bfac-1eaa5b756249/HugoWP_Final.jpg ILLUSTRATION - Make it stand out For The Washington Post, about how climate change is causing inflation to go up. AD: Emily Sabens https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1714756369288-NFPJ9HA5E8V7TIM2ZHQ3/tincture.jpg ILLUSTRATION - Make it stand out Commissioned work, about the therapeutic properties of magic mushroom tinctures. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/3464fcd9-641b-48c3-ad5b-40073045baf9/Untitled_Artwork+69.jpg ILLUSTRATION - Make it stand out For The Verge, for an article explaining what artificial intelligence is AD: Cath Virginia https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/7f4e873b-d272-4cd7-9327-b98ee7c3c225/smt.jpg ILLUSTRATION - Make it stand out Teens are using social media as a form of therapy https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/d86d682f-b7b8-4268-9748-c7186b2073fe/Hugo_vinepair1.jpg ILLUSTRATION - Make it stand out For VinePair, for a story about sommeliers. AD: Danielle Grinberg https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/4355dd0e-8412-459e-858a-fe6dc6a3c93c/vaccines2.jpg ILLUSTRATION - Make it stand out will the lack of willing to vaccinate cause another lockdown? https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/346d0ac7-1345-48a9-9bcb-acea51e6894f/Untitled_Artwork+36.jpg ILLUSTRATION - Make it stand out Is the economy headed towards a downfall? https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/58b77967-817f-4b40-9136-3c4ee366d773/healthy.jpg ILLUSTRATION - Make it stand out healthy foods for longevity https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/c9b96c9f-8d31-4dc6-a809-5379c4d53295/Untitled_Artwork+39.jpg ILLUSTRATION - Make it stand out For Morning Brew, about a product offered by Fidelity, which helps startups and private companies manage their capitalization tables– which are detailed records of a company’s ownership structure. AD: Alyssa Nasner https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/422be133-33cd-49d7-a582-a3b4f4cb547b/Untitled_Artwork+40.jpg ILLUSTRATION - Make it stand out For Business Insider, about how Trump’s tariffs will make many things too expensive for Gen Z AD: Ava Horton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/00cc3657-1cc2-4fb8-8cae-7783b76766cf/Untitled_Artwork+56.jpg ILLUSTRATION - Make it stand out For New York Times, with little ability to see how far the trump admin is taking its disruptive policies, investors face higher risks. AD: Minh Uong https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5f830cd4-a676-4c6f-b344-26b787726c60/Untitled_Artwork+17.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/45c33ddc-7e78-486c-be68-4bc4329d92e1/Untitled-1.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/98628e2a-a14c-4401-ba75-35e70fad4515/Untitled_Artwork+26.jpg ILLUSTRATION - Make it stand out For Morning Brew, in a collaborative with fidelity, continuing the education on cap table’s importance. AD: Alyssa Nassner https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/46dbfb72-3f92-45c9-ac5b-409efef67b1c/Untitled_Artwork+23.jpg ILLUSTRATION - Make it stand out About how Gen-Z are using Find My Friends to stay connected https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5676189e-6107-4553-9706-57fabc9e666e/AARP1.jpg ILLUSTRATION - Make it stand out For AARP, about hosting annoying friends/family members. AD: Dian Holton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/55f186a7-9605-4881-9ead-2bb16e76c659/Fidelity.jpg ILLUSTRATION - Make it stand out For Morning Brew, collaborating with Fidelity, about Fueling up on ideas to power investments. AD: Alyssa Nassner https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5a63371c-be90-4daa-92e2-5c7a3eacf42d/AARPSWEAT.jpg ILLUSTRATION - Make it stand out for AARP, for a story about night sweats. AD: Dian Holton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/b2b8cbe8-d869-4bfc-900d-330ab4c5a1b3/aarpsupplement.jpg ILLUSTRATION - Make it stand out For AARP, for an article about how dementia “pseudo medicine” doesn’t work and the flimsy science behind them. AD: Dian Holton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/7a85d779-f6e1-450c-8371-cb3a99916149/Untitled_Artwork+48.jpg ILLUSTRATION - Make it stand out For Tech Brew, a collab with Fidelity explaining start-up fundraising. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/8126f31e-234c-451d-92d3-98a087a3bb0b/AARP_STAR3.gif ILLUSTRATION - Make it stand out for AARP, using the STAR method to succeed in interviews AD: Dian Holton https://www.hugojherrera.com/design daily 0.75 2025-03-21 https://www.hugojherrera.com/collage daily 0.75 2025-03-21 https://www.hugojherrera.com/app-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Ibili https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770453133-S5L6U740NQVJECWJOF3H/ibili-app.jpg Ibili UI/UX for Ibili, an app that generates architectural walking tours based on geolocation. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472226907821-34D9GWY6CLV2INW0HVIM/guide-screen-3.png Ibili - Interface For easy planning, walks are filtered by length. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472227157982-SL2V6NPK059F7DIIHIL3/guide-screen-2.png Ibili - Experience Geolocation helps anyone navigate like a native. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472829428444-42R1DI5XCZ5OHWY47QV2/guide-screen-4.png Ibili - Features Users click on a stop to learn about each architectural wonder. https://www.hugojherrera.com/american-portraiture-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465411151470-52H14IV6INJ0O3JA4NYY/american-portraiture-1.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122925-YFXB3MPG7MIYBKEAY905/american-portraiture-1.jpg American Portraiture Layout for American Portraiture: 1945–1968 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123988-QTXL6I7KI03D6ERR1YQ1/american-portraiture-3.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122978-19W4CNW0G9UN5N72U3V0/american-portraiture-2.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123993-GIBXKBFIPISEBSREKZHJ/american-portraiture-4.jpg American Portraiture https://www.hugojherrera.com/the-ruse-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766188856-F3WQ35DZFPUMTZFG87V1/novel-final.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766237044-GFSVL26O45SCYSZVQXV5/novel-final.jpg The Ruse Book jacket design for Tadeas Cermak's The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766885519-NSO7WU82MKGSCZS2NHSX/novel-front.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1466020295468-QE6WKYXOJ058CF3XNCTM/novel-back.jpg The Ruse https://www.hugojherrera.com/about daily 0.75 2019-11-26 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1558232577280-7S8XNZ6NQGIQV0YI1Q84/selfie.jpg About https://www.hugojherrera.com/contact daily 0.75 2022-02-10 https://www.hugojherrera.com/hypochondriac daily 0.75 2022-05-13 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1652417541957-X1LUCUS4X9M2FEK47DXW/hypochondria.jpg Hypochondriac https://www.hugojherrera.com/aboutme daily 0.75 2025-03-25 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5e98ca6e-83a0-4945-86b0-9d26ca67e744/IMG_3977.jpg ABOUT ME - ABOUT ME I am a NYC-based designer and illustrator with a love for bold colors, brand identity, and all things creative. From editorial illustrations to branding, I specialize in making ideas come to life in ways that communicate a clear message and are also fun. Inspired by the chaos of every day life, I am always looking for new ways to create and experiment within my work. Let’s make something fun together! Email me @ hugoj.illustrations@gmail.com