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https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/0fdedd1c-5d85-434b-8559-0f32ddf72a5b/nycsnow_2.gif ILLUSTRATION - Make it stand out Snow day in NYC https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/cb68cd3d-6d94-4547-ac8f-e20804b84f56/HugoHerrera_Vinepair1.jpg ILLUSTRATION - Make it stand out For VinePair, about influencers launching their own drinks. AD: Danielle Grinberg https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/4ff5fa44-772a-4174-b9e6-b6ea60825f46/ROP.gif ILLUSTRATION - Make it stand out One ring to rule them all! https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/541fafd7-9b2d-490b-9553-9773b210dfdf/recycle.jpg ILLUSTRATION - Make it stand out Recycling Plastic is practically impossible — and the problem is getting worse! https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/799ef3e1-dd88-41d8-b947-480610072383/Untitled_Artwork+24.jpg ILLUSTRATION - Make it stand out Video game companies are attempting to put an end to toxic in-game chats. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1676790561702-8X5ZJW6P6M1NM8RJP5DY/imposter.jpg ILLUSTRATION - Make it stand out Social Media might be giving you imposter syndrome. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/75be2cfd-7ce1-42e1-8d18-ea7287a6ad24/TV.jpg ILLUSTRATION - Make it stand out For The Verge, about antenna TV’s making a comeback. AD: Kristen Radtke https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/d89dbee2-e381-400b-a0fa-c6c0847823b5/globalwarming.jpg ILLUSTRATION - Make it stand out For The Verge, about global warming. AD: Kristen Radtke https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1681661887219-FEW330JQ04DWT93D25LC/Ai_problem.jpg ILLUSTRATION - Make it stand out Ai Solving problems. Stock illustration created for The Verge https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5a40c772-0da2-4783-acbf-09dc4351c5d9/municipalbroadband.jpg ILLUSTRATION - Make it stand out For The Verge, about municipal broadband being plagued for decades by lobbying, false promises and legal battles. AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/d92d7807-c85b-4198-8902-f2a02d2ae206/ethernet_leadimage.jpg ILLUSTRATION - Make it stand out For The Verge, about the ethernet cable turning 50 years old this year. AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/215e15c9-500d-48e2-8b58-616b806ab679/Ai_music2.gif ILLUSTRATION - Make it stand out For The Verge, about the recent trend of AI generated music covers. AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/ef420a0e-8e9a-4fab-a014-86384195a4e5/something+awful.jpg ILLUSTRATION - Make it stand out For The Verge, about Imgur announcing the purge of old and inactive photos, so companies like Something Awful scramble to download copies of images. AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/2f1e58c1-78df-4c64-9b6e-5419669bb5ea/LANculture.jpg ILLUSTRATION - Make it stand out For The Verge, about LAN parties AD: William Joel https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/2347bbcf-ac3e-4161-9af6-035076e69689/apple_apps.jpg ILLUSTRATION - Make it stand out For The Verge, “Can Apple reinvent the app?”– a story questioning if Apple can build an app beyond their core competencies. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/ed700afe-7d0b-4975-a8b1-2c0b10e6d264/Untitled_Artwork+26.jpg ILLUSTRATION - Make it stand out For The Verge, about how the perfect productivity app doesn’t exist because everyone has different needs. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/b9c61951-5864-4b86-8fc6-505353be097c/Prime1+2.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/96248381-74c8-42f3-b1ae-881eaa0d5e36/Prime_3+2.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/77d2b46b-4be9-4be0-adc6-1308af450b33/Untitled_Artwork+22.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/966bf350-2459-4ec3-96c5-224e9c8a5a51/Prime4+2.jpg ILLUSTRATION - Make it stand out For The Verge, for their Amazon Prime Deals package. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/898440ef-8cce-4d8b-847c-8e4c8e96a894/Untitled_Artwork+1.jpg ILLUSTRATION - Make it stand out For The Verge, for an article about small online business owners using keywords on google to direct customers to their stores. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/ce447d93-bf16-445b-9ca4-0ea4acfb401b/Untitled_Artwork+36.jpg ILLUSTRATION - Make it stand out For Insider, about people leaving large social media platforms for smaller niche ones. AD: Rebecca Zisser https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/b248dd18-7ac5-4491-a716-4af49edc64e2/wanttobe.jpg ILLUSTRATION - Make it stand out I never had the strength to close the space between who I am and who I want to be. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/8395cc1f-5cc4-4c2f-8799-e4054ad46fb7/NYT_Catan_final.jpg ILLUSTRATION - Make it stand out For New York Times Gaming, for a how-to-guide on the Settlers of Catan board game. AD: Kathy Lee https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/d702d936-5c73-4119-958e-1873eac6a1ca/insider_bot.jpg ILLUSTRATION - Make it stand out For Insider, Lead image for a story about AI bots that apply to jobs for you, but it’s not as good as it may sound. AD: Rebecca Zisser https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/fb289cf0-c3e3-4353-85c6-65ff3c9d90bf/Spot_bot2.jpg ILLUSTRATION - Make it stand out Spot Illustration #1 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/64f0df99-7050-467c-8cf5-29e654d928c7/Spot_bot1.jpg ILLUSTRATION - Make it stand out Spot Illustration #2 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/f2b5a447-2024-4e3b-bfac-1eaa5b756249/HugoWP_Final.jpg ILLUSTRATION - Make it stand out For The Washington Post, about how climate change is causing inflation to go up. AD: Emily Sabens https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1714756369288-NFPJ9HA5E8V7TIM2ZHQ3/tincture.jpg ILLUSTRATION - Make it stand out Commissioned work, about the therapeutic properties of magic mushroom tinctures. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/3464fcd9-641b-48c3-ad5b-40073045baf9/Untitled_Artwork+69.jpg ILLUSTRATION - Make it stand out For The Verge, for an article explaining what artificial intelligence is AD: Cath Virginia https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/7f4e873b-d272-4cd7-9327-b98ee7c3c225/smt.jpg ILLUSTRATION - Make it stand out Teens are using social media as a form of therapy https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/d86d682f-b7b8-4268-9748-c7186b2073fe/Hugo_vinepair1.jpg ILLUSTRATION - Make it stand out For VinePair, for a story about sommeliers. AD: Danielle Grinberg https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/4355dd0e-8412-459e-858a-fe6dc6a3c93c/vaccines2.jpg ILLUSTRATION - Make it stand out will the lack of willing to vaccinate cause another lockdown? https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/346d0ac7-1345-48a9-9bcb-acea51e6894f/Untitled_Artwork+36.jpg ILLUSTRATION - Make it stand out Is the economy headed towards a downfall? https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/58b77967-817f-4b40-9136-3c4ee366d773/healthy.jpg ILLUSTRATION - Make it stand out healthy foods for longevity https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/c9b96c9f-8d31-4dc6-a809-5379c4d53295/Untitled_Artwork+39.jpg ILLUSTRATION - Make it stand out For Morning Brew, about a product offered by Fidelity, which helps startups and private companies manage their capitalization tables– which are detailed records of a company’s ownership structure. AD: Alyssa Nasner https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/422be133-33cd-49d7-a582-a3b4f4cb547b/Untitled_Artwork+40.jpg ILLUSTRATION - Make it stand out For Business Insider, about how Trump’s tariffs will make many things too expensive for Gen Z AD: Ava Horton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/00cc3657-1cc2-4fb8-8cae-7783b76766cf/Untitled_Artwork+56.jpg ILLUSTRATION - Make it stand out For New York Times, with little ability to see how far the trump admin is taking its disruptive policies, investors face higher risks. AD: Minh Uong https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5f830cd4-a676-4c6f-b344-26b787726c60/Untitled_Artwork+17.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/45c33ddc-7e78-486c-be68-4bc4329d92e1/Untitled-1.jpg ILLUSTRATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/98628e2a-a14c-4401-ba75-35e70fad4515/Untitled_Artwork+26.jpg ILLUSTRATION - Make it stand out For Morning Brew, in a collaborative with fidelity, continuing the education on cap table’s importance. AD: Alyssa Nassner https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/46dbfb72-3f92-45c9-ac5b-409efef67b1c/Untitled_Artwork+23.jpg ILLUSTRATION - Make it stand out About how Gen-Z are using Find My Friends to stay connected https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5676189e-6107-4553-9706-57fabc9e666e/AARP1.jpg ILLUSTRATION - Make it stand out For AARP, about hosting annoying friends/family members. AD: Dian Holton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/55f186a7-9605-4881-9ead-2bb16e76c659/Fidelity.jpg ILLUSTRATION - Make it stand out For Morning Brew, collaborating with Fidelity, about Fueling up on ideas to power investments. AD: Alyssa Nassner https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5a63371c-be90-4daa-92e2-5c7a3eacf42d/AARPSWEAT.jpg ILLUSTRATION - Make it stand out for AARP, for a story about night sweats. AD: Dian Holton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/b2b8cbe8-d869-4bfc-900d-330ab4c5a1b3/aarpsupplement.jpg ILLUSTRATION - Make it stand out For AARP, for an article about how dementia “pseudo medicine” doesn’t work and the flimsy science behind them. AD: Dian Holton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/7a85d779-f6e1-450c-8371-cb3a99916149/Untitled_Artwork+48.jpg ILLUSTRATION - Make it stand out For Tech Brew, a collab with Fidelity explaining start-up fundraising. https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/8126f31e-234c-451d-92d3-98a087a3bb0b/AARP_STAR3.gif ILLUSTRATION - Make it stand out for AARP, using the STAR method to succeed in interviews AD: Dian Holton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/6886632e-cb48-41bb-82d2-872d361bf500/LR.jpg ILLUSTRATION - Make it stand out For The Stranger, about Seattle's Lady Rainier statue and the different groups that have tried to move or claim ownership of her over the years. AD: Anthony Keo https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/d12ffd7c-6175-4fe4-ba3a-de4126b50254/VC.jpg ILLUSTRATION - Make it stand out For Tech Brew, for an article that serves as an explainer and storytelling piece that directly utilizes Fidelity Private Share’s Guide “2026 VC Trends That Could Make or Break Startups,” to outline trends and themes in this landscape for startup founders. AD: Manali Doshi https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/81389936-9b5c-4680-ab03-3ba190d10f7f/sunburn.jpg ILLUSTRATION - Make it stand out For AARP, about how bad a sunburn really is for you. AD: Dian Holton https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/6a53c358-2209-4eb4-8d45-a16a530c198e/Untitled_Artwork+53.jpg ILLUSTRATION - Make it stand out For AARP, about how small changes can increase your health span. AD: Dian Holton https://www.hugojherrera.com/design daily 0.75 2025-03-21 https://www.hugojherrera.com/collage daily 0.75 2025-03-21 https://www.hugojherrera.com/app-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Ibili https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770453133-S5L6U740NQVJECWJOF3H/ibili-app.jpg Ibili UI/UX for Ibili, an app that generates architectural walking tours based on geolocation. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472226907821-34D9GWY6CLV2INW0HVIM/guide-screen-3.png Ibili - Interface For easy planning, walks are filtered by length. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472227157982-SL2V6NPK059F7DIIHIL3/guide-screen-2.png Ibili - Experience Geolocation helps anyone navigate like a native. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472829428444-42R1DI5XCZ5OHWY47QV2/guide-screen-4.png Ibili - Features Users click on a stop to learn about each architectural wonder. https://www.hugojherrera.com/american-portraiture-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465411151470-52H14IV6INJ0O3JA4NYY/american-portraiture-1.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122925-YFXB3MPG7MIYBKEAY905/american-portraiture-1.jpg American Portraiture Layout for American Portraiture: 1945–1968 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123988-QTXL6I7KI03D6ERR1YQ1/american-portraiture-3.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122978-19W4CNW0G9UN5N72U3V0/american-portraiture-2.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123993-GIBXKBFIPISEBSREKZHJ/american-portraiture-4.jpg American Portraiture https://www.hugojherrera.com/the-ruse-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766188856-F3WQ35DZFPUMTZFG87V1/novel-final.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766237044-GFSVL26O45SCYSZVQXV5/novel-final.jpg The Ruse Book jacket design for Tadeas Cermak's The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766885519-NSO7WU82MKGSCZS2NHSX/novel-front.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1466020295468-QE6WKYXOJ058CF3XNCTM/novel-back.jpg The Ruse https://www.hugojherrera.com/about daily 0.75 2019-11-26 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1558232577280-7S8XNZ6NQGIQV0YI1Q84/selfie.jpg About https://www.hugojherrera.com/contact daily 0.75 2022-02-10 https://www.hugojherrera.com/hypochondriac daily 0.75 2022-05-13 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/1652417541957-X1LUCUS4X9M2FEK47DXW/hypochondria.jpg Hypochondriac https://www.hugojherrera.com/aboutme daily 0.75 2025-03-25 https://images.squarespace-cdn.com/content/v1/5c687f9f7788977a41b59cc8/5e98ca6e-83a0-4945-86b0-9d26ca67e744/IMG_3977.jpg ABOUT ME - ABOUT ME I am a NYC-based designer and illustrator with a love for bold colors, brand identity, and all things creative. From editorial illustrations to branding, I specialize in making ideas come to life in ways that communicate a clear message and are also fun. Inspired by the chaos of every day life, I am always looking for new ways to create and experiment within my work. Let’s make something fun together! Email me @ hugoj.illustrations@gmail.com